Best Bookies App
- The best betting app is available on both android and IOS and comes from highly rated UK Bookmaker BetVictor. This UK betting app provides versatile sports coverage with a built in casino. Exclusive betting app features and promotions await registered customers. Bet £5, Get £30 in Bonuses!
- Apple Pay bookmakers - Online betting sites sportsbooks bookies accept Apple Pay as payment option: 888Sport Unibet Bancontact is a popular payment option in Belgium, especially at online stores. It is very similar to Dutch iDEAL, German giropay or Austrian EPS.
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If you are a bookie already or thinking about becoming one, then the best way to be successful at that would be to use a pay per head website. These sites provide bookies with an all-inclusive website with various sports betting options, where they manage all lines up to the second for your players to bet on.
The world is now a different place in 2020 due to the outbreak of the COVID-19 virus, and as a result, every industry in the world has been affected in some way or another. The sports world has postponed and put on hold sporting events across the world, but there are still plenty of players hungry for action. With that being said the pay per head industry is quickly adapting to the current gambling environment with new creative betting options such as stock prices, weather predictions, simulated video games, and more.
Obviously there are numerous companies that make up the Pay Per Head or Price Per Head industry so to help bookies narrow down the options we have listed the top 9 based on price, performance, reliability, and customer service.
#1 – ACE PER HEAD
Our top choice is AcePerHead.com because they have the most complete product in the industry. They offer more betting options than the average PPH shop, and lines that are more aggressive with both the actual line and the juice, which all helps for them to offer a product with one of the highest hold percentages in the business at around 14% per week.
They have been in business for over 25 years and have consistently been rated at the top of the industry for many years. They offer betting options on sports from all over the world and also have a virtual casino with around 100 different games and aRacebook with over 70 horse tracks.
In addition, they have English American speaking customer service representatives that have a decade’s worth of experience and knowledge in the business that makes it very easy to communicate with them. Also, they invest heavily in technology which enables them to offer a reliable product that does not go down during busy gambling times and has a mobile betting platform that is straight forward and simple to use.
They also have the all-important and popular live betting option. This is a must-have for any bookie, and most PPH companies do offer this, however, they not only have an in-house live betting option that comes with the price, but they also have two additional live betting options to choose from and add on for a minimal $5 extra per player a week. These two live betting options which are called Premium Live and VIP live have live for all sports and over 70 different live betting options per game. The Premium Live also has an option to watch games live right from the site.
Mobile Friendly
They also have one of the more simple to use mobile websites which are formatted specifically to each smartphone, with easy to use one-touch clickable in order to make wagers. Their mobile site is straight to the point of having just a couple of steps in order for players to select a sporting event they want to wager on and then submitting their wager.
Payment Methods
Ace Per Head has numerous payment options that are available for agents to pay player fees, such as Bitcoin, Litecoin, Ether, Stellar, Money Gram, Western Union, and over 20 different scratch-off gift cards such as Nike, Walmart, Best Buy, and Home Depot. They also accept e-gift cards from Best Buy and Home Depot which allows people to buy them without even having to leave their homes. There are no fees when purchasing gift cards and they are a unique and safe method of payment for any bookie.
Covid-19 Times (Coronavirus)
In addition during these unprecedented times, they are offering all types of untraditional betting options to keep players betting and interested each day, such as bitcoin and ether price bets, stock market prices, table tennis, e-sports, weather predictions, international sports, and a brand new NBA2K20 SIM option to bet every day.
Best Price Per Head 2021
Lastly, Ace Per Head offers its service for an affordable price of $10 per active player a week. This is not the cheapest option on the market but is not the most expensive either, and for everything, they offer the price of $10 is a good value.
Call Ace Per Head today toll-free at (800) 909-5193. Become a successful bookie in just one click.
#2 – REAL BOOKIES
The next best-rated PPH company is Real Bookies who offer all the standard betting options one would need to be a successful and profitable bookie, such as sports, casino, racebook, and even an option for bookies to have their own website landing page.
Their backend for both agents and players is simple and easy to use, and they are open 24/7 and can assist you with anything you may need. They also have many useful reports on the agent backend where bookies can get a better idea of what type of action they are receiving and how well they are doing in specific categories.
They have also been in the business for decades and no one stays in business that long without knowing how to offer a successful product. In addition, they have a promotion where you can get 4 free weeks which is a nice initial bonus and they have an affordable price that is $10 per active player a week.
#3 – PAYPERHEAD
PayPerHead is the final one on our shortlist of the top 3 companies in the pay per head industry this 2021. This is another company that has been in the business for a very long time, and with that has the experience to assist the novice bookie or the long time experienced bookie. They also are one of the biggest PPH providers in the business and they have not gotten there from doing things the wrong way.
They also start with one of the cheaper price options on the market at $3 per player. However this is an introductory offer that only lasted for a limited amount of weeks, and then the price does increase to the $10 to $12 range after. But either way that is a great value for anyone looking to give them a try.
They also are very serious about security and offer the latest technology in pay per head solutions to ensure that your data is always 100% secure on any type of device you use. Security should never be taken lightly especially in the gambling business and PayPerHead doesn’t take any short cuts in this area and as a result, have a lot of satisfied customers because of this.
So if you are looking to just begin an online bookie business or you are a current bookie but are looking for a better service, we would highly suggest starting your search with any of these three top-rated PPH companies in the industry.
The PPH List Continues…
#4 – A1PPH
A1PPH.com. These guys have all the bells and whistle one would need to operate a successful sportsbook, with options to bet sports, casino, and horses on a secure site that allows agents to access many different reports on the site. In addition, agents will have access to move their own lines if they so choose, and set up specific credit and wager limits by player.
In addition, they have a great start-up promotion and have one of the cheaper prices available. They offer 4 free weeks so you can test out their software and then after that they just charge $7 per active player per account. They don’t charge you if an account is not used during a particular week, and also if you have more than 30 players, it is possible that they may even be able to go lower on the price. They may not have as many betting options as a higher-priced service, but they are a good option for bookies just looking to start, with having a site that has fewer fees than the average site.
#5 – PAYPERHEAD247
Our third choice is PAYPERHEAD247.com they have a straight forward no-nonsense product, that has no hidden requirements, no commissions to pay, no revenue sharing, no minimums to meet, and only charge for active accounts. Their price starts $10 per player and can go lower based on volume and how many active players you have.
They are based offshore in Costa Rica and pride themselves on only hiring the most respectful and efficient workers that have experience in the industry. Their workers are all qualified professionals and strive to develop a good relationship between the bookies and their bettors by providing maximum satisfaction to both parties.
They take care of all the heavy lifting and logistics of running a sportsbook which enables the agents to focus on attaining and retaining clients, and the agent will have full control over his book of players. There are many different ways to set limits and run specific performance reports through their site and they can provide assistance if you are not 100% sure of something.
#6 – 247PPH
247pph is simple and easy to use a product that can help any bookie increase their profitability. They can get you signed up in minutes with an end-to-end solution after paying the initial fee to activate the account. Once activated the bookie will have access to control all player betting limits. This system does everything besides collecting payments from players, which is done directly thru each agent and player.
They provide a safe and secure product that agents and players can access 24/7 from anywhere with an internet connection. In addition, there is also a tutorial available on the dashboard that is great for first-time users to help provide a step by step guide to navigate the system.
Lastly, they are also offering various non-traditionally betting options to help fill the void left by the cancellation of various sporting events throughout the world. The product offerings are limited but at least they still have options available for anyone looking to book action or bet.
Last Price Per Head Reviews:
Best Bookies Apps
#7 – America’s Bookie
America’s Bookie is a well-organized page and its main focus is on sports betting but also does have a racebook and casino. They have various betting options such as straight wagers, parlays, teasers, round robins, action reverses, win reverse, and if win or tie only, and they do not just have major sporting events but also have events and betting options from around the world.
They also have the all-important Live in play betting option that is highlighted and listed in its own section that is labeled simply as “Live Betting.” It is located at the top of the screen which makes it easy to find and use. After selecting Live Betting you will be directed to a page that shows all the live betting options in one place, and a left hand side panel that can help you sort the live wagering options by sport.
They have been in the business for many years and are constantly focused on offering the most up to date product on the market that not only helps agents make money from booking action, but also makes it simple to use for both agents and players.
#8 – PPH101
PPH101.com has not been around for a very long time, opening in 2016, but they have quickly gained a solid reputation for having a management team that has a lot of experience in the gambling industry. Their management team consists of professional gamblers and bookies that have been booking action for decades.
Another thing that makes this company unique and stands out is that they have designed and offer their customers their very own proprietary sportsbook software. In the world of pay per head, the bulk of the industry uses either DGS or ASI software, however, PPH101 has its own software that is a welcome change from the big two software providers in the industry.
They also do not have a traditional registration form on the site, which is uncommon in this industry. Instead, you will need to call them directly in order to get information or get set up. However, once you call you will be put at ease because they are very knowledgeable and can answer all your questions. Lastly, their price is a little bit higher starting at $15 per player, however, there are no hidden fees and with anything, quality is worth the extra couple of dollars.
#9 – BookieVault
Bookievault.com has been in the business since 2000, and its goal is to provide a great experience to both bookies and players. For starters, they take security very seriously with their 7 layer DDOS protection that ensures a reliable and secure gambling experience to all customers.
In addition, they have a lower price than most pay per head services with two different package offers, one for $7 per player and another for $9 per player. Also what you get for each package is displayed directly on the site in a straight forward method to avoid any confusion or trickery.
They also have numerous betting options that are formatted on the site in an easy and simple way and have some features that are only available on their website. One of the most popular features on the agent backend is the odds management feature which allows you as the bookie to edit and add odds on almost everything.
They have a casino but limited games, however, they do have a live casino that is not too bad. Either way, the lower price and simple to use the website is attractive and not a bad place to get your feet wet in the PPH industry.
Final Thoughts
So even though there are many different pay per head review sites that can help you run a successful business, these nine here are a cut above the rest in terms of customer service, product offerings, reasonable prices, and lots of reports that can help you in your sportsbook business. Feel free to check for yourself by contacting any or all of these sites and see for yourself which one you prefer.
Each of these 2021 pay per head reviews shows how companies have shinned in various ways, and even throughout the current pandemic, are still striving to offer agents and their players the most complete and comprehensive gambling product in the market. So call these top Pay Per Head Sites today and see for yourself that they are the best in the current market.
What Should You Look for in a Quality Pay Per Head Website?
If you’re relatively new to the sportsbook industry, then you might wonder why you should have to pay for a platform to run your application for you. After all, you’re the one doing the marketing; you’re the one putting up all the risk in terms of offering action on games and prop bets. What can an application really do for you that you can’t do for yourself? As you consider whether a company like AcePerHead.com is really worthwhile, we’ll go through some items that you would expect to find in a pay per head service review.
Just what is a pay per head service, anyway?
Every sportsbook owner has a different size when it comes to clientele. At AcePerHead.com and a number of other platforms for sportsbook owners, bookies are charged by the number of active betting clients they have on their website. That’s where the term “pay per head” comes from. Each week, bookies are charged on the basis of their active bettor count.
What this means for you is that you need to cull your bettors fairly often. If people have stopped wagering, there’s no reason for you to keep paying for them to have access. If someone was a heavy bettor and then stopped for a couple of weeks, a friendly message is probably worth your time. But if you don’t hear from someone for a few weeks, particularly if they never did much wagering, it’s time to send them out. They can always set up another account if they want to come back, and you won’t be paying a fee for AcePerHead.com to manage an inactive account.
Does the service offer a free trial?
At AcePerHead.com, we recognize that the fees that our client bookies pay represent an investment – and we also are aware that there are cheaper services available out there. We offer a free trial period because we know that, if bookies try our services out, they will want to sign up for a paid contract going forward. The features that we offer are that robust, and our customer service and payment security system are the top of the line in our industry. So when you are reading through the best pay per head service review pages, make sure that the service you are considering offers a free trial period. If not, that means that they lack confidence in their platform and what they have to offer – and then choose a service that is willing to back up its promises with a free trial period.
How professional does the platform look?
AcePerHead.com and many of its competitors have a basic platform that allows client bookies to personalize their own pages. Bookies choose their design elements, and they also choose which sports they want to offer, which props they want, and so on, and then they set their odds for each event. If you look at the best pay per head service review for the website(s) you are considering for your business, take a look at what the client bookies have to say about the design elements and the options that are available.
There was a time when you could put up a basic website that looked like you learned to program in BASIC back in 1986 and used those skills to put up your page. That time has come and gone. The sports betting industry online has exploded after the passage of fairly liberal laws throughout much of the United States. Also, the big casinos, who have always been players in sports betting, are coming in for online action as well. If your website looks like that version of the Oregon Trail game that your uncle keeps telling you about from his middle school years, why would anyone choose it when places like MGM Grand have their own pages that have the latest and greatest design elements?
So upgrade to a twenty-first-century interface, but do it in a way that is easy for you to manage. When you sign up with AcePerHead.com, you have access to a page that looks every bit as professional as the major sportsbooks, and that similarity will pay off big-time.
How available are the customer service professionals?
The Internet can be a fickle beast at times. Let’s say that you’re wagering on a typical fall Sunday. Right around the same time, the late afternoon pro football games are coming to a close, you could have playoff baseball going on, and you could also have a big PGA tournament winding down. If you’ve authorized in-game betting on props, you could be taking all kinds of action – and if you’re on a platform like AcePerHead.com, there will be many other bookies relying on the same servers. If your platform crashes, you’ll lose tons of business – not just in missed action on that day, but in clients moving to other bookies with a more reliable server.
When you check out the best pay per head service review, you’ll want to look at how available customer service representatives are for that company. At some of the smaller services, the fees might be lower, but the availability window for customer service might also be a lot smaller. There is a lot of sports betting action that takes place outside the 8-5, Monday to Friday window, and you don’t want to miss that action. Customer service personnel should be available around the clock, and if the company that you are thinking about using doesn’t offer that availability, keep looking.
AcePerHead.com has built a reputation for taking sports betting seriously and helping client bookies establish businesses that turn into major revenue streams. We have invested in our servers and our bandwidth, and we have customer service personnel available around the clock for our bookies. If you’re thinking about starting a sportsbook or want to upgrade the online experience that you currently offer your clients, think about starting a free trial with us. The best pay per head service review list out there for us speaks for itself. Let us go to work for you too!
Which Bookie Software Will Put You Ahead of the Rest?
The right 2021 bookie software can make the difference between a season that’s so-so—and one that’s extremely profitable.
If you’ve been in the business a little while, you’ve probably already heard about the best pay per head sports betting software. The most successful sportsbooks understand the value created by using this kind of app.
Best Bookie Site
Growing your business takes time and hard work. It also takes focus and dedication. However, you can gain an edge by understanding the full scope of how pay per head software can help your business to flourish.
To learn more about which sports bookie software will put you ahead of the rest and how, read on.
Why You Need Bookie Software?
Many bookies sign up for the 2021 best pay per head sites. However, not all of them take full advantage of their utility.
Leading bookies understand that managing their business is both an art and a science. These individuals know how to earn a lucrative living.
Pay per head software can help you to gain a better understanding of the mechanics of your sportsbook. This knowledge will help you get ahead of the game.
You don’t need to know all the aspects of how the software works. However, you do need to understand how the software can work for your sportsbook.
Top pay per head software enables you to drill down deep into your numbers. You can use this information to learn more about your player pool as well as individual players. This information will give you invaluable insights into your current sportsbook practices.
Your business is all about increasing revenue. Simultaneously, you want to improve your overall hold percentage on betting action.
If you manage to drum up a standard 10% commission, you’re most likely operating on thin profit margins. A deeper understanding of your players, however, can help you do much better.
By understanding player behavior, you can improve your bottom line. Real-time pay per head analytics can help you to increase your sportsbook revenue.
How Sports Betting Software Works?
A lot goes into owning and operating a sportsbook. In the purest sense, pay per head software processes your daily transactions.
Managing your sportsbook encompasses common accounting procedures. However, the operational tasks of managing your sportsbook are highly complex.
With pay per head bookie software, you can save valuable time. Instead of constantly working on operations, you can spend more time on marketing.
Furthermore, you need good players for your business to thrive. With the wrong players, you could find yourself closing your doors quickly. Pay per head bookie software enables you to focus on finding the right kind of players for your sportsbook.
As a bookie, you can pick and choose your players. The players that you pursue will vary based on your business model.
For example, some bookies look for casual players. This kind of player creates a steady and predictable stream of income based on their betting pattern.
Other bookies go after the whales. These are the high rollers that love to bet on games and end up losing big. No matter your business model, pay per head software can help you to attract the exact kind of players that you need to build your sportsbook.
Best Bookie Software Tips
A couple of bookie tips can help you get the most out of pay per head software. For instance, always pay attention to the sharp players.
Sharp players are a rare breed. Yet, they make a substantial living by gambling.
The best sharp players make an impressive income. Accordingly, it’s a good idea to pay attention to their action. Their decisions can give you invaluable insights into events.
Over time, your sportsbook will grow. As it does, it will become impossible to keep track of every team, league, and sport.
When this happens, your sharp players can provide you with a shortcut for staying informed about games. They’re betting action will give you insider information to help you stay ahead of the curve.
Also, if you’re new to running a sportsbook, take it easy. Don’t take on more action than you can handle.
Most likely, you want to attract casual players. However, don’t assume that all of your players are in the game just for fun. Keep an eye out for sharp bettors.
Casual players are betting novices. Most people fall into this category. For example, less than one in 12 players make a profit from sports betting.
These kinds of players make their decisions based on media and hunches. Alternatively, they may have a system based on superstition and their favorite teams.
Nevertheless, casual players are your cash cows. More often than not, their bets will lose.
Conversely, you’ll want to keep a close eye on the sharp players. These kinds of players are linked to every bit of information about games.
They know everything from player injuries to gameday weather to game plans. They base their betting decisions on a massive amount of information gathered to ply their trade.
Gaining an Edge for Your Sportsbook
As a bookie, you too can enjoy the same advantage as the sharp players. To accomplish his goal, you need an experienced pay per head service for your sportsbook.
There’s a lot of pay per head bookie services. However, not all of them have the experience that can take your sportsbook to the next level on this 2021.
You could choose a service based solely on the lowest price. However, it’s unlikely that the cheapest service around will have the frontline experience needed to help your sportsbook grow.
The Best Bookie Software in the Biz
www.AcePerHead.com is the best bookie software around. Our platform enables you to make the most money for your sportsbook on 2021. We offer an all-inclusive, ready to use application.
Our service is your solution for managing lines, updates, and odds 24 hours a day, seven days a week. Our software makes it easy to change lines, swap out props, and remove events on the fly. With Ace Per Head, you’ll also have access to immediate wage grading.
Start on the road to more profit today. Take the next step and claim your six-week bookie free trial.
The main aim of bestbookiesonline.co.uk is to inform you about the best bookies and their services. On this page you can find all the basic info on how to choose a bookie and also the top 3 operators to bet on different sports.
What Makes a Bookmaker Good?
Wide Range of Sports and Markets
One of the first things that potential new customers will look for is a wide set of sporting markets. Bookmakers should look to cover all the popular events such as football, tennis and golf as a minimum and, although many exclude horse racing, this is the second most popular sport for the online betting community and it’s important to include it.
Niche events such as chess, bowls and yachting are obviously less popular but it may help that bookmaker secure more business if they are included.
A good set of markets is important too: Beyond the straight result, can you bet on other outcomes such as first goal scorer in football or exact points scoring in tennis? The more markets on offer, the more attractive a bookie becomes.
Extra Services
To keep customers happy, bookmakers often lay on live streaming of the bigger sporting events so, if this is important to you, make sure you check all the details first. You must be an active user with a funded account in order to access this first.
Other services could include a mobile site plus a dedicated app and while many outlets now offer these as standard, check first if you like to bet ‘on the go’.
Bonuses and Free Bets
Most, but not all bookmakers will offer some form of welcome bonus to get you on board as a new customer. These can vary greatly but while the smaller offers, such as £25.00 in free bets, are less lucrative, they are usually easier to obtain and don’t necessarily come with any wagering requirements.
There are much bigger deals around that could net you £100.00 or even more as a 50% or 100% match on your first deposit but these will generally come with that wagering requirement that asks you to play through your deposit and bonus a certain number of times before withdrawing any profits.
Beyond that welcome promotion, look out for ongoing offers that might include free bets, boosts on multiple profits and more. The number of these deals varies greatly between bookmakers so if you want to keep earning value through the life of your account, check the promotions page of each individual bookie.
Best Overall Bookmakers
Coral
Coral are listed just behind Bet365 as their own welcome offer is a modest one by comparison where you can get £30.00 in free bets for a £10.00 opening deposit. However, it is easier to get hold of as there are no rollover terms and Coral then go on to provide much more in the way of ongoing promos such as Acca Insurances and other types of free bet refunds.
Prices are strong everywhere, markets are extensive and this is a trusted brand with a long history that pre-dates the internet so Coral are another great all-rounder.
Paddy Power
Paddy are a bright and entertaining brand who give value in a number of ways to all their customers. With a £5.00 opening credit, you can get £25.00 in free bets or you can look for one of their many enhanced odds deals for new customers. From here, there are lots of ongoing offers including a number of one-off deals that will be emailed to you or sent via SMS.
Paddy Power, like the other bookmakers that we’ve listed, also work hard to get odds up early and by checking the comparison sites you can tell that you’re getting great value no matter what event you’re looking to bet on.
Best Bookmakers for Football Betting
Ladbrokes
Having been at the forefront of football betting for many decades, Ladbrokes are one of the first bookies to look up if this is your preferred sport. Prior to the internet, Ladbrokes betting shops were available right across the UK before the bookie started onsite operations at many of the major football grounds in England.
Price boosts, enhanced odds deals and a host of other promotions can be found here while, as you might expect, prices are strong and there is a very wide list of side bets for those who want to look beyond the straight result market.
Betway
Betway are one of the newer sets of online bookmakers, but since going online in 2007, they have attracted a huge number of football bettors. This is partly down to a heavy advertising campaign but it’s backed up with real substance as the operator gives strong prices, a great welcome bonus offers and ongoing deals.
Side markets are strong here too with up to a hundred options listed for the biggest football games while many would argue that the live betting service offered by Betway is at least equal to that published.
Best Betting Sites For Horse Racing
BetFred
BetFred have owned the Tote since 2011 and they have put their name to sponsorship deals involving some of the UK’s top races so that underlines their commitment to the sport. For the individual customer, there is a best odds guarantee scheme and they claim to be the inventor of the Lucky 15, 31 and 63 and there are horse racing price boost opportunities for this style of bet.
Coverage, as you would expect is very extensive with prices on offer for all meetings in the UK and Ireland and that will also extend around the world to pick up the bigger events.
SkyBet
SkyBet’s most popular feature is the price boost which will take a random race meeting and lift the price on a horse in a certain renewal. Some of these can be small shifts but they will generally be enough to make this operator the market leader for the race in question.
As a popular broadcaster, you can also expect to see a lot of live streaming via your account and the form guide for horse racing is very extensive. Once again, there is a best odds guarantee scheme thrown in for all UK and Irish Horse Racing.
Paddy Power
Prices across Paddy Power’s horse racing markets are strong but this is the place to be if you want extra value from a set of ongoing offers and promotions. You may get a refunded bet if your horse finishes second to the SP favourite or there may be some enhanced odds deals around the big meetings such as the Cheltenham Festival.
Live streaming is also extensive and the selected races can be viewed as long as you have placed a minimum £1.00 bet and, of course, there is that best odds guarantee scheme that means you won’t lose out on UK and Irish horse racing profits.
Recommended Bookmakers for Tennis Betting
MarathonBet
MarathonBet’s real strong point is with prices and when you check on the odds comparison sites, you will see that they rank higher, or match other top bookmakers in most tennis markets. There is a wide choice of side betting too with points betting on sets and the overall correct score.
This bookmaker has just started to get involved with the type of enhanced odds deal for new customers that are popular elsewhere so it may be worth checking for these around the time of Wimbledon or other Grand Slams but for general prices, MarathonBet are tough to beat.
Best Betting Sites for Mobile Betting
William Hill
William Hill are obviously a long established bookie but they are not slow in moving with the times and their mobile app gets excellent reviews from a lot of independent sites. It promises over 100 in play football markets at any one time and naturally there are other sports to choose from at the same time.
Mobile users can access the same bonuses and offers as those who are using the static site and once again, the William Hill app and mobile site are both quick to load and are easy to use when it comes to scanning the markets and picking your bet.
10Bet
10Bet’s betting app is another that gets consistently high scores from around the review sites and, if your timing is good, you may get a dedicated bonus for online play. This is subject to change so check the promotions page at 10Bet for up to date details.
Once again, a fast download and ease of use are behind the high scores that the app receives and you can find your favourites in a very logical order. 10Bet are becoming strong on football prices in particular so, if this is your sport, the app is a must have.
Top Bookies for Live Betting
Betfair
Betfair are the pioneers behind a very useful addition to live betting known as cashback. It’s a system that can be applied to ante post bets but it’s particularly handy for in-play when you are making an instinctive decision to place a bet in the first place and then that same instinct applies to live markets when you want to take a partial profit before the event has come to an end.
Betfair also provide one of the greatest choices of in-play markets around and as they are an exchange, you can often find better prices here than you would at a standard sportsbook.
SkyBet
SkyBet are strong in live betting as they strive to back up their TV side of the business with a good set of sports betting markets. You’ll therefore find one of the biggest choices of football bets on the net but Sky are strong in other core sports such as cricket, rugby, tennis, golf and also horse racing.
And, if you can’t find the event on the live broadcast schedules, you should be able to access it as part of the live streaming service that comes with your account so, if you like to watch the action unfold on your bet, Sky are more likely than most to have it covered.
BetFred
The live service at BetFred is another popular option for those that like to stake in-play and by now, the formula for success is a pretty familiar one. First, there is a great choice of markets and this is a bookmaker that has been around since the 1970’s so they like to go big on the core sports such as football and horse racing.
Prices are strong and the promotions at BetFred are plentiful so there is value as well as choice making this a great home for anyone who likes to stake once an event has started.
Safe and Fair Gaming
What Makes a Bookmaker Legal?
Legality in terms of bookmaking can be outlined in many forms: in some countries across the world, the practise of betting is completely outlawed while in others, it may be restricted just to state run lotteries.
Most countries make sure that licensed bookmakers are complying with their own laws. For example, in New Zealand, residents cannot play with an online operator who is registered in their own country while in Canada, players can only stake parlay bets of three outcomes or more.
With so many complex rules across the globe, a legal bookmaker has to comply with those rules in each country and there are further rules that any company must adhere to, no matter what industry they are trading in.
Tax is the obvious point here and licensed bookies must be liable to pay the tax that is relevant to the country in which they trade. Illegal betting remains an issue but to be safe and protected, you can be sure of whether or not a bookmaker is complying with the law by checking their site thoroughly and by reading in full the details of their licence.
Licenses
Each bookmaker has to obtain a license to trade online and then they have to conform to the rules applied in certain countries such as Australia and New Zealand where gambling is restricted or in the UK where there has been a recent change in tax laws.
Details of that license should be prominently displayed and this can usually be found at the bottom of every home page. This tells you that they are trading online legally and you can then delve further to check the About Us link for more information if you so wish.
Reputation and History
Some of the bookmakers that we’ve mentioned here such as Coral, William Hill and Ladbrokes have histories that go back for decades and that indicates that you can bet with a trusted brand. But what about those who haven’t been around for so long?
Trust can be built, in the first instance by being transparent so make sure that the full details of that license are listed on the home page. By doing that, the bookie is being open, honest and has nothing to hide.
If you’d like some more information, you could check forums and review sites to get peace of mind.
Best Bookies Apps
Gambling Problem Websites
Governments in all countries should look to promote responsible gambling while bookmakers should also prompt players to not bet more than they can afford. If things do get out of hand there are a number of organisations that can provide assistance.
These could be government funded or they could be a charitable organisation that relies on donations to carry out its work. This type of website can be found all over the world; in the UK, players can access Gamble Aware if they feel that need assistance while in Australia and in New Zealand, there are websites run by the local governments.
Anyone who feels they have an issue with gambling can therefore find such an organisation via a quick Google search.